People have told stories for forever
It began on the savanna around a fire and continued into our digital life and devices. You can’t stop it. Stories are what connect us to one another.
Brand Strategy
Why do you exist?
Beyond making a profit, what’s your reason for being? What do you stand for? Or maybe easier to wrap your head around - what can’t you stand? Let’s start there. Define the purpose of your business. Together we create the platform your brand can lean on.
Market Analysis and Positioning
Brand Architecture
Purpose Creation
Brand Platform
Brand Story
Brand Idea
Stories sound different and are perceived differently depending on who tells them – and how.
Tone of voice
Did you know your voice is unique?
The same thing goes for your brand. That’s why it’s fundamental to know how to express yourself. Only with that knowledge can you create a close, maybe even intimate relationship with your audience. How does your brand sound? Are you cheeky and bold? Loud and clear? Or professional and down to earth? There are so many different ways to speak. Together we find your unique tone of voice.
Guidelines
Implementation Plan
Training
7 seconds is our average attention span. So why should anyone invest time into what you have to say?
Storytelling
What’s the hook in your story?
What would you say to catch the attention of a discerning audience? How would you phrase it to make someone care? Storytelling is hard and it takes practice. Because even if you have a plethora of rational arguments, it takes something different to hit the solar plexus. To succeed you need to affect people’s emotions. You need to be honest, make hard choices, and sometimes risk making enemies. When you get it right, you’ll gain fans who support you through thick and thin.
Communication Concept
Tagline/Brand Print
UX Copy, CRM & Social Media
Packaging Copy
Film & Scriptwriting